Improve your decision-making dataset with knowledge of any company's web traffic
Benchmarking is an imperative and a starting point for any research. The digital performance of your competitors, prospects or potential partners can give you an idea of where to invest your resources. Get an overview of the industry's growing leaders and players with these measures:
Traffic volume estimate the total audience and compare the traffic volume of your competitors or potential partners.
Traffic Sources reveals how websites bring their audiences together: through direct, Research, Referral, social and paid sources.
The top reference pages determine the audience's interest in a product, service or subject of a given content and set out expectations for you.
Geo Distribution discover the performance of the company analyzed in different regions.
Subdomains find out which subdomains on the study site are most popular and use this knowledge to your advantage.
Market intelligence doesn't spy. If you know the main traffic statistics on a company's website, you will understand the key points of its marketing strategy, including its partnerships. Start by taking a look at these settings:
Sources of traffic, see if your competitors have invested more in social media, paid advertising or seo. Find out if they have a large loyal audience that comes to them through direct traffic. Discover the most active partnerships of your rivals and try to plan their next steps by studying their references.
The home pages at the top reveal the purpose of your competitors ' campaigns.
Destination sites identify the business relationships, affiliate programs and networks of your rivals by examining the domains to which they give backlinks. Discover the priority markets of any company by checking the links to localized versions of their websites.
Audience overlap determine whether you are competing with your main competitor to attract the same audience as the rest of the industry. Explore the basis of their marketing activities and the results of their media placements and partnerships.
Subdomains get a list of your competitors ' most popular services — or simply learn that blogs are still in demand, and you could dust off yours too.
Trend tracking analyze all your competitors ' dynamic statistics to predict and test the best movements.
Ready to grow your business? Geographic expansion or niche change is never a whim, but is always based on data. The question is what data provide a sound basis for such a change. Website traffic can give you some development ideas and help you with market research in a foreign field.
Geo Distribution locate the main countries where your competitors are active. Areas of research where your partners are trafficked. Get development ideas and a solid foundation to grow your presence.
Sources of traffic to identify the strengths and weaknesses of the marketing strategy. Reveal the channels that will be optimal in your case.
The footnotes at the top of the page show how your competitors ' marketing strategies differ from country to country.
Tracking trends underlies your company's next steps based on recent highlights of brand websites and media platforms.
Subdomains get a list of your competitors ' most popular services — or simply learn that blogs are still in demand, and you could dust off yours too.
Trend tracking analyze all your competitors ' dynamic statistics to predict and test the best movements.
Understand the behaviour of your potential customers and media consumption
Users tend to be simple when it comes to showing preferences: either they visit a website (and stay there, and visit again) or they don't. when you already have an image of your competitor, prospect or potential partner marketing strategy, it is time to see if they have actually succeeded in reaching the heart of their audience. Here are the main points to check:
Engagement measures learn from user behaviour: number of visits vs. number of unique visitors, number of pages per visit, average length of visits and bounce rate.
The top reference pages identify the products, services or sections of the site that attract the most visitors to your industry.
Reference Sites see where the public spends their time before going to the seized property. Determine the most cost-effective public relations and advertising. Use these results to optimize your media strategy.
Destination Sites discover the links visitors follow from your competitor's, prospect's or potential partner's web site. Discover their most valuable partnership.
Tracking trends check traffic volume and dynamic quality to select the most stable or Dynamic Media Partner.
Bad news: your company's resources are limited. Good news: we have a solution to help you invest your time and money only in those who are worth it. Prioritize your customers and potential partners with traffic analysis data and make forward-looking decisions based on these figures:
Measures of traffic volume and participation begin with an assessment of traffic volume, but they analyze more than the number of visits. Prioritize by Web Site bounce rate, number of pages per visit and average page time.
Geo Distribution check where most of their traffic comes from. Find out if your general ideas for Regional Development match.
Audience overlap look for new clients on websites where you share the least number of visitors (provided you still have a common target audience, of course). Strengthen the links with the domains that your users also visit.
Traffic Sources determine whether the partnership will help you fill gaps and earn points in direct traffic, research, payroll or social media. Assume leadership or prospect status based on the extent of their recent marketing activities.
Trend monitoring analyze dynamic web traffic to ensure that the company you're dealing with is growing.
TOP return pages detect the most powerful content on a potential partner's platform and create relevant co-marketing assets.
To benefit from a growing trend, you must be among the first to catch it. The website traffic data can provide you with fast and credible grounds for investment decisions. When looking for a new industry or analysis of a promising start, be sure to pay attention to these parameters:
The volume of traffic defines the leaders and promising players in the industry with a single Look at their maps. Assess the potential of an investment destination by analyzing the performance dynamics of its website.
Top footnotes assess the strategy of the investee by analyzing the consistency of its promotional tactics.
Traffic Sources get an idea of a company's marketing expenses by looking at its traffic sources.
Trend monitoring check key parameters of dynamics to track and predict market trends and growth trends in the behaviour of businesses, new businesses and consumers.
Trend monitoring analyze dynamic web traffic to ensure that the company you're dealing with is growing.
The traffic analysis API integrates the company's key online performance statistics into your internal analytics systems. Speed up daily processes and increase the accuracy of strategic decisions.