Display Advertising Tool

Improve your DRM campaigns by monitoring the display of your competitors ' ads

Get an overview of your competitors ' DRM strategies
Analyze competitors ' advertising
Identify new publishers
Display ads from different devices
Exclusive] targeting the right audience with an overview of the audience

Get an overview of your competitors ' DRM strategies

Google's Display Network is a huge part of PPC advertising; it offers millions of websites where you can promote your products and services. But how can you avoid wasting money to bid on impressions and clicks that don't bring leads or sales revenue to your business? Learn from the best GDN artists in your niche!

The Cygnus Marketing Display Advertising tool is a one-stop shop that allows you to analyze other advertisers and better understand their DRM strategies. Tap into your competitor's domain and explore different aspects of their campaigns: Advertising-to what extent do your competitors advertise for their businesses? Have there been drastic changes in their campaigns in recent months? The ads trend chart will help you understand this.

Countries-find out which countries your competitor is most active in. This graph allows you to see which markets the advertiser is now focusing on.

Devices-try to understand if you need to target desktop, tablet or mobile users to get maximum return on investment? Learn from your competitors! Cygnus Marketing breaks down all ads by device type and OS (iOS vs. Android), which can help you easily understand the options other advertisers are focusing on.

Formats-DRM is not just about banners: there are other formats available, such as text ads. Explore which formats are used more frequently in your niche and analyze the ventilation in more detail.

Analysing competitors' advertisements

Google's display advertising is an interruption activity. That's why getting potential customers from the site they're visiting to yours is a challenge. As an advertiser, you need to intervene in a user's web browsing and give them a very good reason to click on your ad.

With Cygnus Marketing Display advertising data, you can analyze how other companies successfully build display ads:

Analyze the engaging advertising headlines of competitors and industry leaders, captions, images, design, call to action and special incentives.

Display the relationship between text and image ads and responsive HTML banners, and see what works best to attract potential users.

From the impressions of specific ads that we have identified, discover the stability of an ad in the generation of conversions.

Spot new publishers

When implementing display advertising campaigns, Google's Display Network offers a variety of advertising targeting options, including placement targeting. You can skip this step or use it to take control of where your print ads will be located.

Finding competing publishers is one of the most important aspects of display advertising. Performing a deep competitive placement analysis before launching display campaigns can save on your display budget and time on websites of different publishers.

With the Cygnus Marketing AdSense Publishers Report, you are able to locate where your competitors advertise on and pick up high-performance placements for your display campaigns. Sites that send traffic to your competitors might be nice locations for your business.

By identifying websites that you have not yet used to promote services or products, and increasing your presence on some sites, you ensure that your ads reach your target audience.

Display ads from different devices

When creating display campaigns, you will be allowed to select the devices on which your ads will be displayed. You can choose desktop computers, laptops, tablets or mobile devices if you have a website with a responsive design or if you are promoting an application.

The Cygnus Marketing ad display feature allows you to view changes in statistics for the different types of devices on which ads were displayed.

Determine which devices produce the most impressions for your competitors;

Analyze whether text ads or multimedia banners work best for specific types of devices.;

Adjust your display campaign settings and allow users to better interact with your ads!

Target the right audience with an overview of the audience

Audience targeting is crucial to the success of display Network advertisers. To get the right message to the right people at the right time, you can analyze your competitors ' target audiences and use their best practices. This information is now available in the Display advertising tool. You can see breakdowns by gender, age, interest and categories of advertisers.

The audience targeting report will be useful if you need to:

Find the difference between you and your target audience competitors;