Analyze competitors' advertising budgets and keywords
Budgeting is one of the most important elements in the development of a PPC strategy. It is not always easy to understand how much you should allocate for your paid research activities. If you have already struggled to decide on the right distribution of the budget, Cygnus Marketing will come to your rescue!
Advertising search tool helps assess competitors ' PPC expenditures and strategy from different angles:
Monitor copy of advertisement and reference pages
What should you include in the text of your ad to make it more attractive for users to click on?
You know it's essential to focus on keywords and relevant information, and include a call to action that will trigger a user's interest. But what should you do if your competitors ' AdWords ads are even higher in paid search results than yours, and they win potential user clicks?
Cygnus Marketing's advertising search tool gives you access to thousands of examples of advertising copies from your competitors and industry leaders. You can see the most used calls to action, emotional triggers and brand mentions and edit your own advertising copy based on these ideas..
When monitoring the copy of an advertisement, pay attention to the duration of its execution. If a competitor has been using it for more than two months, it has probably earned him a lot of business. If an advertising copy was used for a short period of time, you can bet it either did not bring much traffic or was used because it was relevant for a season, vacation, or special event.
Discover other competitors in Google Ads
Paid SEO is terribly competitive. To get ahead of your competitors, you need to know them better. Do you know everything you're up against for potential customers and Google's top positions? The competitive landscape is constantly changing. Market leaders are making room for newcomers, and some familiar faces still keep the lights on.
Mapping a competitor's positioning on the web is key to developing an effective PPC strategy. Comparing your website's PPC settings to your competitors ' performance is the best way to identify your strengths and weaknesses.
The advertising search function of Cygnus Marketing provides a list of competitors in a domain, the number of common keywords, estimates on paid traffic, and advertising expenses of online rivals. It excludes from the results those domains which are not competitors of the real market of a domain by analysing the total number of keywords in each domain, and the number of keywords common to the domains. If domains have a large number of common keywords, they could be considered competitors. Therefore, you can only focus on the real rivals of the PPC.
Locate Your Advertising Campaigns
The Internet gives you huge opportunities to make a profit worldwide. But the SEO paid search differs from one country to another. If you are targeting international researchers, you need to adapt your ads geographically. Never neglect non-English-speaking researchers on the web.
With Cygnus Marketing advertising research, you can analyze keywords and advertising texts in more than 100 countries, and in more than 20 languages.
See what keywords French, American or Dutch users type in their search boxes to find solutions, services, products or simply, information. Evidently, internet users do research in their native language. Even if they use English, the requests of European customers will differ from those of American customers. In addition, search terms can be misspelled because users are pressed when typing or because they search in English, which is not their main language. For local PPC campaigns, knowing which keywords international users are looking for could mean additional submission possibilities.
