Effective advertising methods can help you grow your business. But launching a successful campaign requires careful planning and a clear vision of what is happening on the market. By understanding the potential of a local PPC strategy for your niche, you can distribute your budget wisely among local advertising campaigns.
People look for different things in different places and the average cost per click may differ depending on the location. The CPC map tool helps companies that target multiple locations in the same country to discover how advertising costs vary across regions or states. The tool is an interactive map that displays the average CPC for several industries: from banking and legal to fashion and Sport.
Find the most and cheapest places to place your ads. Choose your industry and check the average CPC in this niche in different areas. You can also check how costs change over time and see the trend for next month!
It is difficult to understand the potential value of keywords in a given niche, but this remains very important for a successful advertising campaign. As a PPC strategist, you need to analyze both the PPC's costs and the PPC's request to make data-based decisions.
Compare the average cost per click and the average search volume in the niche you are working to find the most receptive and affordable regions for your PPC campaign. For example, you work in the jewellery industry. Using the CPC Map tool, you can search for states where demand for this type of service is high and the average CPC is lower than in other regions. These places can be your"hidden gems"! To validate your hypothesis, do an A / B test.
On the other hand, if there is low demand for your services, say, in Texas and New Mexico, and the CPC is considerably high, you might not want to target those states. This information will help you distribute your advertising budget more efficiently and get clicks from the relevant traffic, at a lower price.
Testing the PPC in duplicate takes time and effort, but the potential gain can be enormous. By running A / B tests, you can find what works and then scale. The data provided by CPC Map is an inexhaustible source of ideas for A/B tests.
Discover the most expensive and most popular keywords in your industry in a particular region
Unleash the power of brand keywords
Discover places where the potential of the PPC is greater
SEO and PPC help you target traffic to your website. But how do you decide which strategies to focus on first? By analyzing the CPC card data, you can better understand which tactics offer the best potential for your business.
Use the tool to identify regions with high CPC average for your niche. If you are going to target these "expensive" places, it may be useful to target your efforts at SEO to attract organic traffic. On the other hand, if you are targeting areas with moderate CPC, you can consider launching a PPC campaign, since the competition for paid advertising search locations in SERPs in these places is not so fierce, and your PPC campaign can provide a good return on investment.